Trafford Housing Trust

Limelight Shines in Public Vote for Shrewsbury Street Scheme

25 November 2015

Trafford Housing Trust has revealed the result of the public vote to name  the £20m Shrewsbury Street development in Old Trafford. The development, which has been funded by the Homes and Communities Agency, the Trust and Trafford Council, is part of the wider Old Trafford Masterplan, which aims to create a vibrant, sustainable community, with quality housing, excellent environment, and good connections to employment opportunities together with improved retail and community facilities. 

“Limelight” is the winning name, chosen from around 600 people who took part in the voting process, with a vast majority being local residents who live in or around Shrewsbury Street in Old Trafford.

Limelight was one of several potential names which emerged as the result of extensive public consultation. Over an 18 month period Trafford Housing Trust engaged with over 2,000 people from the local area, asking them what was important to them about Old Trafford, what facilities there needs to be in the new development, and what it should be called.

During the consultation workshops the community described the name Limelight as:

“A fresh way of thinking - confident, vibrant and ambitious to be something different. It is somewhere to be proud of, where you can be ‘in the Limelight’ and celebrate Old Trafford’s regeneration, redevelopment and exciting renewal. Limelight is a shining example to other communities throughout the country. It is the product of local pride and aspirations.”

The community will now also contribute to the creation of the Limelight ‘brand’, including the design of the logo which will help bring the name to life. 

New video released giving a virtual tour of the £20m development

A new video has also just been released by the Trust showing how Limelight will look when completed in autumn 2017. The video can be found at

Commenting on the result Matthew Gardiner, Trafford Housing Trust’s Chief Executive, said: “Limelight is a very fitting name for this important building as it captures the energy of the local community, the vibrancy of the area and the unique and innovative nature of the development itself. It also creates a very confident and positive statement about what the development is all about and how it will benefit the community; fantastic amenities, high quality accommodation, vital community services, accessible facilities and a genuinely inclusive approach throughout the whole design.”

Trafford Council Leader, Cllr Sean Anstee said: “The Council and its partners remain committed to providing the local community with facilities and buildings that they feel proud of. This building symbolises the real sense of community spirit that exists in Old Trafford and I think it is fantastic that local people have taken the time to think about what the building means to them and then give it such a positive, uplifting name.

I look forward to the Council continuing to work with Trafford Housing Trust and other partners to build on the excellent work that has been started here to transform the local area and, through its wide-ranging, intergenerational facilities, provide real services that help improve the overall health, wellbeing and confidence of all local residents.”

Limelight will be a unique, purpose built facility created to benefit the whole community by offering a range of services aimed at improving health and wellbeing together with providing information, advice and support all under one roof.

It will further offer an opportunity for service providers to work more innovatively and efficiently through the delivery of GP and local priority services, together with a range of complementary and alternative therapies, via a single central location.

The scheme will also address the issue of our aging population, and the needs of vulnerable people, through the provision of 81 extra care residential apartments and facilities. In addition Limelight will offer a nursery and a number of services aimed at young people, making it a truly intergenerational space which can be used by everyone.

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